Bam’s An Angel, Plup Water Is The Devil?

August 07, 2008 @ 10:11 AM - by Deeli

A new bottled water named Plup was launched this past weekend in Finland with a front page ad in the biggest national daily and a TV spot featuring Bam Margera as an angle with a board strapped to his back. The music is by Him, and apparently the clip cost so much to make that they’ll only be able to run it once. The director insisted on shooting it on film to make it look good. Good job people will only see it on youtube. There’s also something deeply disturbing about the marketing ploy, which promises to donate 10 cents per bottle to the clean up and conservation of the Baltic sea, which is in such a sorry state that Finland and Sweden have had to apply for special permission from the EU commission to sell the salmon caught in the sea, because the dioxine levels of the fish exceed the allowed quantities. In a country of 50 000 lakes and basically Evian running from taps, who needs bottled water? Really, where’s all that plastic going to go? Some of it will end up in the Baltic sea for sure. Incidentally, there’s been some talk lately about the plastic garbage dump in the middle of the Pacific Ocean, which basically contains every little bit f plastic ever thrown away that somehow made its way to the ocean from the past 50 years of the material’s existence. The floating dump is about twice the size of continental US at the minute, running from about 500 miles off Californian coast all the way to Japan.

In the ad campaign for Plup, the designer comments on the name as a reminiscent of the sound a stone makes, when thrown into the sea. How about a plastic bottle dumped into the ocean? Come on man, how lame can you be? We can’t buy our way out of the mess we’ve created, the only way is to consume less.